How might we help university students use food to defeat negative feeling in a healthy way?
Let people enjoy eating
Assist rational snack decision making
Raise conscious during eating
Intervention needs to be personalized for different food preferences
2. Physical availability
of good food has to be considered.
Food craving is impulsive and urgent
, allows a short period of time for intervention.
Design a experience led by how the user feels
How to incorporate individual’s diet goal?
Ask user to input their goal then recommend food based on the goal.
The input goals vary in scopes.Hard to link to recommendations.
Users having a health goal know relevant nutrition.Mascot is introduced to lead through on-boarding process.
The information on tags has no obvious structure, seems disordered.
Select most relevant tags to emotional eaters.Draw mental model from food pyramid.
Visual Presentation of The Recommendations
Consistent visual style regardless of image choice.
Weak linkage to the real food. Hardly trigger food desire.
Real picture with specific brand
Direct product information.Prime the healthiest choice of the type.
The specific snack may be uneasy to access.
Real picture for a type of snack
Sufficient information to involve healthy choice for consideration.Higher level recommendation leaves space for personal preference.
A mascot guides through onboarding
Drawn from user's social needs, we design a mascot to assist onboarding and be a companion through the whole experience.